The three of us here at Wong Fu Productions have always felt the struggle when it came to being “nice guys.” In 2007, we made a short film called “Just a Nice Guy” depicting the general problems and hardships faced when one is seen as just a nice guy (or girl). Apparently a lot of people out there related to us and felt the same way, because since releasing it on our website, the short has been seen over 1 million times. We must have struck a chord.
For the short film, we designed and wore t-shirts to match the theme of the story and help promote the whole idea of what it means to be a nice guy. Within hours of releasing the video, fans were asking where they could get the shirt so that they too could represent being a nice guy.
Since then we’ve continued to design t-shirts and products with the intention of giving a voice and image to nice guys and girls all over the world. We seek to make “nice” cool, stylish, and fun. No longer will being nice be seen as negative or inferior. Nice is a choice, nice is appreciated, nice makes the world a better place, and hopefully we can contribute to a nicer world through our work in film and design.
- Wong Fu Productions